Curl Perfecting All-in-One Styler for Natural Curly Textures

LUS = Love Ur Self is the brand behind the idea that curls should not be complicated. Our simplified curl routines take the guesswork out of your wash day, allowing you to enjoy healthy, beautiful curls. Our mission at LUS is simple: to encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through.

We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: wash, condition, all-in-one styler. We think that if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best.

At LUS, we put a lot of love into developing our products. We prioritize honesty and transparency over trendy marketing. That's why we pick powerful and effective ingredients that actually work, leaving out any harmful additives often found in beauty products.

We highly recommend using our 3-step system together for the best results, customized for different curl types. Our products are infused with moringa oil and shea butter, which are known for their healing and moisturizing benefits for hair and skin.

Our All-in-One Styler is water-activated and must be applied to wet, clean hair. After Step 1 & 2, rake in 1-3 pumps per section based on hair texture, density, and length. Apply evenly from root to tip and squeeze out extra water if necessary. Use finger-coiling, scrunching, or other curl-enhancing techniques to encourage definition. Air dry or diffuse gently for touchable, defined curls.

Our products are clean, vegan, and cruelty-free, never tested on animals. They're also gluten-free, suitable for sensitive skin. We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we created these products to help bring out the best of your own unique curls. We're here to support you on your curl journey and make it as easy and enjoyable as possible. So, next time you see LUS on one of your bottles, remember to Love Ur Self... just a little more each day!

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