LUS 3-Step Curl Hair Care Set - Nongreasy & Moisturizing

Welcome to Love Ur Self (LUS) - the brand that believes curly hair doesn’t have to be complicated. We aim to simplify your wash day routine and help you achieve healthy, beautiful hair with our simplified curl routines. Our mission is simple: to encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. This mission is so important that we incorporated it right into our company name - LUS = Love Ur Self. So every time you see it on one of your bottles, you're reminded to love yourself just a little more each day.

At Love Ur Self, we believe in quality over quantity. That’s why our core product line is built around a simple 3-step system: wash, condition, and an all-in-one styler. We think that if a product really works, you shouldn’t need countless hours and a drawer full of expensive beauty products to look your best.

We put a lot of love into developing our products, focusing on honesty and transparency over trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful substances often found in beauty products. Our products are clean, vegan, and cruelty-free, and are never tested on animals. They’re also gluten-free, so you can rest assured that they are suitable for sensitive skin.

We have a range of products customized for different curl types, so whether you have loose and bouncy ringlets or tight and springy spirals, our Curly 3-Step System is for you. It includes our Gentle & Moisturizing Shampoo, Ultra-Hydrating & Detangling Conditioner, and All-in-One Styler customized specifically for Soft, Defined Curly Hair (3A, 3B, 3C). Our products are infused with shea butter and moringa oil, providing hair-nourishing nutrients that repair, strengthen, moisturize, and reduce breakage, leaving curls soft, defined, and full of shine without any crunch, cast, or stickiness.

We aim to help bring out the best of your own unique curls, and we are so confident you’ll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, and our products are designed to help bring out the best of your own unique curls. Visit our store and discover the Love Ur Curls experience today!

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