Curl-Activating Sea Moss Gel for Hydrated Curls, Waves & Coils

LUS = Love Ur Self is more than just a brand, it's a movement. Our mission is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. Love Ur Self… just a little more each day!

We believe that curls should not be complicated. That's why our core product line is built around a simple 3-step system: wash, condition, all-in-one styler. We prioritize quality over quantity because if a product really works, you shouldn’t need countless hours and a drawer full of expensive beauty products to look your best.

At LUS = Love Ur Self, we put a lot of love into developing our products. We prioritize honesty and transparency over trendy marketing. Our powerful and effective ingredients actually work, leaving out any of the harmful, nasties often found in beauty products.

Our Irish Sea Moss gel pairs perfectly with our 3-Step System to give your curls extra definition, moisture, softness, and shine. Made with Irish Sea Moss and Acai, Passion Fruit & Rice Bran Oil Complex, our innovative gel is curl-activating and provides extra definition and long-lasting hold while helping to repair and improve the look of damaged curls.

We believe in clean, quality curl care. Our Irish Sea Moss Gel is made for all curl types to help style and enhance your natural hair texture for curls that are soft, shiny, and extra-defined. No crunch, no flakes, no residue. Our products are clean, vegan, and cruelty-free, never tried on animals, and gluten-free for sensitive skin.

We stand behind our products with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that’s why we created these products to help bring out the best of your own unique curls. Our goal is to simplify your curl routine and help you embrace the beauty of your natural curls.

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